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My Provern Results Program |
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I hope you take time to read my online marketing materials. I have produced this information to help inform you of how I can help you sell your property. Before you read about my background and the steps we use to market properties so successfully, you might like to read a few comments from some satisfied clients who I have been fortunate enough to work with over the past 11 years selling real estate. If you have any questions in the meantime, please call me at ((512) 217-2435 or email me. Sincerely, |
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The information outlined here about my listing and marketing program gives you a good overview of what I will doing from the initial listing preparation phase all the way through closing of your home. When you are ready to schedule an appointment to meet with me for the first time, I will be providing you a broader degree of my listing and marketing program. We will be discussing your time frame for selling, what your future housing needs might be, and any home improvements you plan to make in preparation for selling, if any. • Flexible Listing Agreement Many real estate companies require home sellers to sign a listing agreement obligating them to the agent for a minimum term of six months to as long as a year. I do not subscribe to this type of long-term obligatory relationship. I have found that most sellers, once having decided to sell their home, would like to do so within 90 days of placing their home on the market. In this light I believe a 90-day listing contract is in the best interest of most sellers. It is my belief that, in most cases, if a home is priced right and if the marketing agent performs diligently the home should sell within this time. Additionally, if a home does not sell in this time frame and the seller feels that the agent has performed diligently, the home owner may renew the marketing agreement for an additional term. One of the most important things I will do for you is to ascertain the correct market value of your home. I accomplish this by a "Two-Step" process. First, I preview your home and take notes of the features, property condition, upgrades and improvements. Second, I personally preview homes currently on the market and under contract in your area to establish our competition. This is important because it will help us define how your home and pricing will compare to other homes for sale. I then gather recent sold data of homes in your area with similar attributes to your home. All this information will then be complied into a detailed Comparative Market Anaylsis giving us a comprehensive and detailed view of the overall current market value. It´s not as quick and simple as it may sound. Typically, I spend 8 to 9 hours from start to finish preparing a complete CMA for a seller who is serious about selling.
By making use of a digital camera and a wide-angle lens, pictures of every home marketed can be immediately distributed electronically to fellow REALTORs and prospective buyers. Special email servers are utilized to mass mail marketing materials to agents,past and current clients within minutes, and in a format that appears to have been sent to each recipient personally and individually. • Place in MLS with 6 Pictures The Multiple Listing Services (MLS) is at the heart of every REALTOR´s marketing plan. While it´s effectiveness is well known, it is what REALTORs do beyond the MLS that sets them apart. To help capture the initial interest of prospective buyers and REALTORs every home marketed is placed into the Multiple Listing Services with 6 pictures. When a home is first listed in MLS, agents looking for similar homes are notified automatically. For this reason it is important that digital photos are uploaded at the home´s initial offering. • Place Sign and Lockbox Buyers find it refreshing to reach the listing agent rather than a voice mail system or an office secretary. This is why I advertise my direct cell phone number on every advertisement and on my yard signs. By doing so buyers are sure to reach me when their interest levels are the highest. This allows me to personally and professionally handle each inquiry. Home sellers can be assured that the yard sign marketing their home will be clean and professionally displayed with a flyer box for information distribution. Today´s electronic lockbox access system, which I utilize, provides convenient access while maintaining a detailed record of showing activity. Regular activity reports are provided to home_sellers.
Many buyers will drive through neighborhoods and select homes of interest before calling a REALTOR. By providing full color flyers in a flyer distribution box on our yard signs we are able to generate interest in your home. Additionally, the added service to buyers creates a perception of professionalism and increases the chance that they will call me to show your home. • Create 360x360 Virtual Tour for Web Every home marketed receives the benefit of a "Virtual Tour." A virtual tour allows anyone with access to the internet or email to view full color interactive pictures depicting a full 360 degree rotating view of the front and back of a home as well as the interior of the home. This is a dramatic and effective way to show a home to a very large number of people. Virtual Tours are shown on my personal website, our Gaston & Sheehan Realty company website as well as in the MLS sites. Additionally, Virtual Tours are emailed to my client list and to other REALTORs. 3 Realtor.com was developed to provide consumers with a single online resource for all property listings--and for all consumers to have a resource for home searches. It remains the #1 most visited homes-for-sale site, with more than 6 million consumers visiting each month. For these reason, Internet technology is at the center of this proven marketing plan. REALTOR.com® has more than 90% of r • Network with other REALTORS In life, few things are as important as relationships. For this reason I continually network with other top REALTORs; sharing information about available listings and buyer´s needs.Because of these valued professional relationships many home sales are transacted between the same agents. It is common for properties to be sold directly through these networking relationships rather than through the Multiple Listing Service.3;3;3;3;3;3; • Communicate Regularly with Progress Reports It can be frustrating when trying to sell a home without the benefit of market updates and feedback from each showing of your home. I make a point of contacting you within 24 hours with every showing feedback. Talking with the agents who have shown your property is important. The follow-up calls give me insight as to any developing interest in your property. Speaking directly with the showing agent presents an opportunity for me to hear any comments on your home and address them accordingly. • Monitor all New Properties to Maintain Competitive Market Position Home sellers are also provided with market activity updates showing recent sales of competing homes or new competing homes entering the market. Home sellers automatically receive email notices immediately when a home similar to theirs is listed in their neighborhood. • Negotiate Purchase Contract I have a keen understanding of market conditions and can be your strongest ally when negotiating a sale. With 11 years of experience in selling and negotiating home purchase on behalf of buyers and sellers, I will help get the highest possible price.
Legal title to property does not exchange hands until settlement occurs. My job is to follow up on all procedures from the contract date right up to the time that legal title is passed on to your new buyers. It is important to make the selling process as uncomplicated and stress free as possible for you and the buyers. |
